Mountain West Health Plans Inc Essay Example

Mountain West Health Plans Inc Essay Mountain West Health Plans Inc In every organization, success depends on, among other factors, the leadership exhibited by its management. Leadership may be defined as the behavioral act of creating conducive environment whereby people exploit their full potential with a view of realizing organization’s vision and mission. There are four key leadership styles, commonly referred to as Dimensional Behavioral Model, and illustrated as Q1, Q2, Q3, and Q4 representing dominant-hostile, submissive-hostile, submissive-warm, and dominant-warm respectively. In the case of mountain west health plans Inc. the leadership styles displayed by Quinn, Rasmussen and Evelyn are very elaborate and reflect directly to the performance of the organization. Evelyn Gustafson’s leadership style reflects Q3 whereby there is low concern for productivity but a very high concern for people. Being experienced and knowledgeable on the tasks, her main objective was to make sure that the whole of her d epartment’s staff was comfortable, happy and gave satisfactory information to subscribers. The latter was achieved through training and the end result was customer satisfaction and a very peaceful working environment. The style is useful in coordinating and harmonizing people in the firm. However, Evelyn’s overfriendliness to subordinates had a negative effect to the firm’s efficiency. She gave them too much freedom and breaks, the end result being few calls being made and complaints of customers hold-up. This style of management tends to be unstructured, decisions are made based on popularity, conflicts resolved on smoothing-over and there is likelihood that someone with, say Q1 behavior, may take advantage of the Q3 submissiveness. Evelyn derived her influence from happiness and comfort of subordinates around her with no complaints whatsoever. Her main desire was to satisfy her social needs. Erik Rasmussen on the other hand had a Q1 style of leadership whereby he preferred productivity over the feelings of people. His main objective was to ensure the number of calls went up, costs went down and efficiency improved, all of which he achieved. Erik was hostile and aggressive, he was a hands-on manager with a mind to win, and his communication was one way – ‘do it my way or leave’. We will write a custom essay sample on Mountain West Health Plans Inc specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mountain West Health Plans Inc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mountain West Health Plans Inc specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This style focuses predominantly on results and it is well structured. Testimony to this is that Erik managed to raise turnover from 10% to 30%. However, the domineering effect of this style instills fear and insecurity, which leads to low morale and poor quality of output. In the case of Mountain West, although the number of calls increased, the quality of those calls reduced and led to increased complaints from unsatisfied customers due to inaccurate information by pressed staff. This style suppresses development of skills and denies subordinates opportunity to make independent decisions. Erik’s source of influence is the belief that people must be pushed to work and his desire to satisfy his recognition and respect needs. Quinn, as the leader in the firm, should recommendation that Erik reduce the hostility towards workers while at the same time maintaining the dominant effect by adopting the Q4 behavior. Once the workers feel respected, they will get motivated to work and will not be affected by the pressure exerted by Erik. This change will be possible through performance appraisal which will highlight the gains in output and the dwindling quality of work. Quinn will have to reiterate that the consequence of subscribers’ complaints will be loss of their confidence and probably loss of business. Therefore Eric should warm up to people but still be forceful. From the above discussion, the management style adopted by a manager is very crucial on the performance of the firm. The manager should have clarified expectations, be given freedom to perform and held accountable for the results. This will ensure that the best leadership style is followed.

Examples of Annotated Bibliography on Obesity The Latest Studies for Your Research Paper

Examples of Annotated Bibliography on Obesity The Latest Studies for Your Research Paper Just imagine that as you read this article, every second adult and every sixth child are suffering from excess weight at this very moment. The US, New Zealand, Mexico and Hungary are the countries with the highest obesity rates among adults, and the overweight impacts their citizen’s social status as well as the physical and mental state. So, it’s actually no wonder if you get a writing assignment on obesity where you have to research one or several aspects of this soon-to-be global issue. If you also get a task to produce an annotated bibliography for your paper, don’t worry. It’s not that difficult as it seems if you get your bearings in all the rules for completing it properly. And we in our turn will give you several examples of the annotated bibliography on obesity so that you could see those regulations used in practice. Moreover, we will provide them in 2 main citation styles: MLA and APA. Enjoy! MLA Asibekyan Stella, Garvey Timothy. â€Å"Obesity and Cardiometabolic Disease – More than Meets the Eye.† Nature Reviews Endocrinology (2017) The work attempts to find a connection between obesity and diabetes of the second type. This issue has been explored, considered and debated by numerous scientists during years. The fact that this connection exists even in theory makes one reflect on his/her diet and eating habits. That’s why it’s so important to include this research in the paper as it adds weight to the words that obesity is bad for your health. James Yeh, Robert Kushner, Gordon Schiff. â€Å"Obesity and Management of Weight Loss.† The New England Journal of Medicine. 375 (2016): 1187-1189 The article examines two types of the weight loss one of which includes using medicine while another criticizes the doubtful â€Å"healthy† nature of the drug involvement. They both provide valuable arguments for and against medicine implementation and give great insights into the life of obese people who try to lose the excess weight. APA Apovian, C. (2016). The Obesity Epidemic – Understanding the Disease and the Treatment. England Journal of Medicine. 375: 177-179 The research focuses on the numbers and statistics on obesity that lately have grown drastically. It is looking for the best treatment in such a situation which is not an easy task – e.g., weight loss medicine has been tested on adults, but children and adolescents have never participated in tests, thus can’t be treated this way. This study shows the overall complexity and gravity of the obesity situation which greatly helps to describe the current state of affairs. Fuchs Florent, Senat Marie-Victorie, Rey Evelyne. (2017). Impact of Maternal Obesity on the Incidence of Pregnancy Complications in France and Canada. Scientific Reports 7. 10859 The study reveals the consequences of obesity for pregnant women after conducting a comprehensive research from 2009 to 2011 among more than 46 000 deliveries in Canada and France. Their findings present the connection between obesity and HDP ( a hypertensive disorder of pregnancy), macrosomia and cesarean delivery. This study helps to highlight the dangers of overweight for a particular group of women which adds value to the statements in our paper. These examples will help you to: See the samples of the right formatting; Find more information on obesity; Check out how the annotations are written. 3 for the price of one – and all you have to do is to spend 10 minutes on reading our article. You are welcome. Enjoy!

Asthma Is A Chronic Lung Disease

Cystic Fibrosis Cystic Fibrosis is the most chronic lung disease amongst children and teens. Cystic Fibrosis is a disease passed down through the parents, if both parents have the defective CF gene then it is passed down to the spawn. About 1,000 cases of Cystic Fibrosis are diagnosed each year, 70,000 people today suffer with this disease. Out of those 70,000 people, my nephew is one of those diagnosed with this disease. Usually people with this disease only live up to 30 years of age, isn 't it†¦ Asthma is oftentimes overlooked or brushed to the side when talking about disabilities, especially when it comes to discussing disabilities among school children. Due to modern medicine and an increased knowledge about the disease, those affected by it are often able to live normal healthy lives. Despite being treatable, asthma is not a disease that should be taken lightly. Boushey & Fahy state that asthma wasn’t considered a severe disease until the 1960’s when several asthmatic deaths took place†¦ Asthma is a chronic long-term disease that affects breathing tubes that carry air in and out of the lung, it can further be defined as a persistent inflammatory disorder that is linked up with physiological abnormalities in the airways, which can be a variable airflow limitation and airway hyperresponsiveness (AHR). The physiological uneasiness in the airways can be variable symptoms like chest tightness, shortness of breath, cough or wheeze. In some case, these symptoms can be mild or even absent†¦ Lung cancer is a disease that affects the lungs. This type of cancer initiates in the lungs. The lungs are two spongy like organs in the chest that take in oxygen when you inhale and release carbon dioxide when you exhale. People who smoke have the greatest risk of lung cancer. The risk increases with the numbers if cigarettes you have smoked. If a person quits smoking, they can reduce the chances of developing lung, cancer. It is estimated that about 90% of male lung cancer deaths and 75–80% of†¦ Asthma is chronic inflammatory disease of the airways characterized by variable and reversible airflow obstruction. The symptoms of asthma include shortness of breath, cough, chest tightness and wheezing. Genetic factors are thought to play an important role in the development of the disease, however the phenotype expression is profoundly affected by environmental factors1. Asthma affects 334 million people all over the world and is the most common chronic disease among children2. In the UK alone†¦ trying their first cigarette? Kids can get asthma from smoking cigarettes. Asthma is a chronic disease that affects the airway and lungs. When you get asthma you will have very bad chest pain, their will also be sharp chest pain. Their also can swollen thee airway and it will make it hard to breath. Asthma is a very bad disease that can kill you, it has to be treated with a nebulizer and you are making your asthma might go away. You also can get an asthma attack it can happen when you are born early†¦ Asthma is a chronic inflammatory disorder of the bronchial mucosa that causes bronchial hyper responsiveness, constriction of the airways, and variable airflow obstruction that is reversible. Asthma occurs at all ages, with approximately half of all cases developing during childhood and another third before age 40 (McCance & Huether, 2014). The most common symptom of asthma is wheezing. Other symptoms include shortness of breath, chronic coughing, chest tightness, and trouble sleeping at night†¦ Lung diseases are very prevalent in the United States. According to a study, COPD is diagnosed in almost 24 million individuals in the US and is among the top 4 reasons of death in the country (Rubin, Dhand, Ruppel, Branson, & Hess, 2011). Other prevalent lung illnesses in the United States are asthma, pneumonia, and ARDS, which all correlate with the concept of gas exchange. In each phase in the continuum of healthcare, nurses will be faced with a patient who is diagnosed with a respiratory illness†¦ The disease of the lungs, COPD, can be traced back to the 1600’s. It was the year 1679 when Swizz physician, Bonet, defined the disease as â€Å"voluminous lungs.† About a century later Italian anatomist, Giovanni Morgagni, termed cases of the lungs as â€Å"turgid.† A series of illustrations of the emphysematous lung putting forth the pathology of the disease was published by Baillie in 1789, thus emphysema was known to be a part of COPD early one (Mandal 2013). Over the years, Chronic Bronchitis became a†¦ LUNG CANCER Hadar Leybov Lung cancer is a disease that affects the lungs. This type of cancer initiates in the lungs. The lungs are two spongy like organs in the chest that take in oxygen when you inhale and release carbon dioxide when you exhale. People who smoke have the greatest risk of lung cancer. The risk increases with the numbers of cigarettes you have smoked. If a person quits smoking, they can reduce the chances of developing lung, cancer. It is estimated that about 90% of male†¦

Paper 2 Essay Example | Topics and Well Written Essays - 750 words - 5

Paper 2 - Essay Example Instructions to be followed by the bidders in terms of submission of documents will be sated. Tender response will compose of all the questions to be asked by the bidders and answerers by the bidder. The tender will compose if the declarations to be signed by the bidders. The certificate of non-alignment will be signed whereby the bidder will declare that he has not merged with any other bidder for the tender. Finally, there will be the draft of the proposed tender. The tender may be restricted, negotiated or open as per the tendering guidelines. Restricted tenders will have a pre-qualifying questionnaire (PQQ) that will cover the organization, financial details, environmental policies, technical information, health and safety policies of the bidder. The PQQ will be done before the invitation to tender (ITT) in the determination of quality and price basis. Any successful bidder should avail all the required information. Moreover, he should appropriately and correctly answer all the questions. Finally, the bidder should return the needed information at the speculated time. Award of the contract will be awarded after weighing several criteria mainly experience, quality, implementation timetable, pricing schedule, tax clearance certificates, financial stability and suitability. Provided that there will be no challenges encountered, the successful; bidder will be awarded after the contact after 10 days. Unsuccessful bidders will be informed with presence or absence of viable reasons as to why they were not considered. Thereafter, the selected bidder will sign a contract as per the tendering documents. The infrastructure strategy has three main parts mainly operating system, hardware and the networks. The strategy should ensure that the organization is provided with high computing and performance power with a strong bandwidth that is achievable at the lowest cost possible (ECU. 2011, p. 1). The application

Tata Consultancy Services entry strategy in international markets Essay

Tata Consultancy Services entry strategy in international markets - Essay Example One of the interesting reasons for the company’s success can be attributed to its entry approach that the company used in different markets. TCS being the first software company in India, has been in domestic operations since 1968 and its first big export came during the period 1973-74 when it took up the job of building inventory control software solution for an electricity company in Iran. (Agarwal, 2008, p. 19). During the same period TCS also took up a similar assignment in UK developing hospital information system. From that period and with its continued success, TCS has been a delight for its clients globally. The company’s principal activity is to provide information technology and business process outsourcing services. The company offers its services to varied types of industries but its prime focus is in on industries such as banking, insurance, financial services, manufacturing, retail, telecommunications and infrastructure. Innovation can lead the company as at niche player. The Niche for TCS is its BPO Services wing. â€Å"the key idea in niching is specialisation† (Kotler and Armstrong, 2006, p.543). TCS has operations all over the world including in Americas, Europe, Asia as well as Asia-Pacific. The IT consulting and other services market has shown impressive growth in recent years, offering an attractive prospect to potential new entrants. Entry into this market may be done by diversification of the existing activity or by founding a new company. (Datamonitor 2009, p.14). In the year 2008, the company has set its foot in other newer Asia Pacific markets such as Tha iland. Let us now look at TCSs and its country specific entry modes in view of its strengths, weaknesses, Opportunities and Strengths. TCS’s association in Europe has been there for the last 2 decades. . Indian software services firms such as TCS and second ranked Infosys technologies are expanding in Europe

Customer service Essay Example for Free

Customer service Essay This company operates globally in more than 100 countries and territories throughout the world. Their marketing objectives are realistic, measurable, and time specific. In the mission statement it says that every customer will be back, which is true because every family has eaten Pizza Hut more than once or twice. Pizza Hut is the leading pizza delivery group that has Dine-In restaurants. The restaurant has good customer service. In researching this company notes were taken on how good the customer service for this company really is. Create a pizza thats custom made just for you. Start with your favorite crust; add your toppings, and just the right amount of cheese and sauce. This is one way of service Pizza Hut gives and is known for being the best, because you get your pizza just the way you ordered it. Whether youre gathering for a game or making it a lunch meeting, feeding a large group is easy when you order from Pizza Hut, where its affordable, easy to order and assessable to many others to order. They are considered to have lower prices to be able to feed a lot of people for just a little of money. They have a very different variety of products on their menu one to please all types of individuals. Their mission statement says we take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, I’ll be back! The definition that for good customer service that I have is that every customer can get everything they want as in pizza regardless of what they want on it. This is called pleasing the customer with what the customer has ordered. The basic customer Common needs are whatever the customer wants in prospected to what they ordered from the menu. The rapport and customer relations are established by giving the customer everything they prefer on the order when it is ordered. In other words giving the customer what they want. The basic common needs of the customer are given them what they want as a customer and make them happy. This is why I chose to write about Pizza Hut. (American Psychological Assoc. ) References Kramer, L. (1997). Pizza Huts Gier looking beyond boom for growth. Advertising Age, 68(42), 40. (American Psychological Assoc. ) References PIZZA HUT: PAN PIZZA ANNIVERSARY. (2005). Advertising Age, 76(39), 81. (American Psychological Assoc. ) References MacArthur, K. (2000). Pizza Hut brings back its Edge: $25 mil supports new version. Advertising Age, 71(18), 4. (Source: Northwestern University Center for Media Management www. mediainfocenter. org). (Sources: Pizzahut. com, and Yum. com).

Clinical Genetic Disorder: Beta Thalassemia Essay -- Genetic Blood Dis

John and his wife Mary decided that after 3 years of marriage it was time for them to bring a child into their life. John and Mary lived on the coast of Italy, where the weather was always sunny and warm and the water not but a stone toss away. John and Mary decided that it was the right time, then, 9 months later they conceived a son, they named him Henry. During the first two years of Henry’s life John and Mary noticed abnormalities in Henry’s development. Henry did not gain weight or grow as he was expected to. He also exhibited signs of weakness and fatigue. Henry had always been pale, and this alone was never enough to alarm suspicion; but Henry’s paleness started to shift to a more yellowish tint, and along with these other signs raised enough suspicion to take Henry to the hospital. The doctor took blood from Henry to be tested. After the test result came back the doctor concluded that Henry had an enlarged spleen and liver. He was suffering from a heredit ary disease called beta-thalassemia. John and Mary in complete dismay questioned the doctor as to how their son suffered from a hereditary disease that neither of them suffered from. The doctor informed the grieving parents that both of them must be carriers of the mutated HBB gene. During the conception of Henry, John and Mary must have passed on the mutated recessive gene on: thus with the presence of two mutated recessive HBB genes caused Henry to develop Beta-thalassemia. The doctor continued to explain that the beta-thalassemia causes the beta-globin, a subunit of hemoglobin, to not be produced creating non-functional hemoglobin. Without sufficient hemoglobin, red blood cells do not develop properly, causing a shortage of mature red blood cells. This lack of red bl... .... MedicineNet, "Beta Thalassemia (A Genetic Blood Disorder)." Accessed January 27, 2014.http://www.virtualmedicalcentre.com/diseases/thalassaemia-mediterranean-a nemia-cooley. Palit, Sarmi, Robiul Bhuiyan, Aklima Jannatul, Raju Dash, and Talha Emran. Journal of Basic and Clinical Pharmacy, "A study of the prevalence of thalassemia and its correlation with liver function test in different age and sex group in the Chittagong district of Bangladesh ." Last modified December 31, 2012. Accessed January 30, 2014. http://www.jbclinpharm.org/article.asp?issn=0976-0105;year=2012;volume=3;issue=4;spage=352;epage=357;aulast=Palit. Virtual Medical Centre, "Thalassaemia (Mediterranean anemia; Cooley’s anemia)." Last modified 11 2, 2008. Accessed January 27, 2014. http://www.virtualmedicalcentre.com/diseases/thalassaemia-mediterranean-anemia-coole'ys-anemia/130

BMW Mini brand comes to India Essay

Bavarian Motor Works (BMW) group, recently introduced its iconic Mini brand in India with four models, price ranging between Rs 24.9 lakh to Rs 31.99 lakh.[1] BMW had contemplated launching the Mini brand in India back in 2009 too, but the move was shelved on account of weak market conditions, particularly due to global economic meltdown. The launch of the compact car BMW mini has been on the line of similar introductions in Indian automobile market by auto majors like Fiat and Volkswagen. Back in 2008, Fiat launched Fiat 500 Cinquecento model in India. It was priced at around Rs 14.82 lakh.[2] The car sold only 60 units and was subsequently re-launched in 2010. The sales number of Fiat 500 seems pale in comparison to the sales of Volkswagen Beetle, which was launched in India in November 2009 and had sold 300 units by July 2010[1], surpassing the original sales targets. However, the sales figures, of both these premium small cars are overshadowed massively by sales of other mass produced small cars in India, which are usually sold in Rs 3-6 lakh price range. Then why has a leading automobile maker like BMW launched a compact car like Mini in the Indian market, which cost nearly 5 to 8 times more than a regular small car in India, and then sell only by tens or hundreds and not by masses? This study aims at bringing to the light the strategies and reasons behind this move by the auto giant and what BMW aims to achieve through it. Let us first start by discussing the marketing mix techniques BMW has used to launch the Mini brand in India : Product : One of the most important component of any marketing mix is the product the company wishes to sell in the market. BMW has been strongly associated as a premium quality auto brand the world over. Its slogan â€Å"The Ultimate Driving Machine† further bolsters the fact that the company is engaged in making top quality cars, demanded by customers who prioritise the quality of the machine, driving pleasure and comfort over price. Therefore, the company targets the niche segment of buyers who demand top of the line quality product. Taking note of the increasing demand for premium cars in the Indian market the company has been adding several brands of cars, even since it set foot in the country, to the portfolio of the products it offers here. Mini was originally launched by British Motor Corporation in 1959.[3] Ever since the car was first introduced to the world, the Mini brand has carved a niche for itself, and created a sort of cult following and sentimental value towards the brand the world over. According to a Wall Street Journal Report dated January 5th 2012, Sales of Mini brand rose 20% in 2011 from the 234,000 units it sold in 2010, helped by robust demand across the U.S., U.K and China, irrespective of weak economic conditions.[4] Though the launch of BMW Mini was delayed in India (as originally planned to launch in 2009), according to Kay Segler, Senior Vice President, Mini Brand Management and Business Coordination, â€Å"Indian market is now ready for a brand like Mini as the country has become a part of the global community when it comes to lifestyle trends.† as told to PTI.[5] He further said, â€Å"More Indians are travelling and living abroad, they have network overseas and are more aware of trends ,† Segler said.[5] BMW’s market observation as worded by Segler shows that there is a market for Mini in India, for those who wish to own an iconic car, which is synonymous to fashion and style the world over. Price : BMW Mini is priced between Rs 24.9 lakh to Rs 31.99 lakh in India. The car is imported as a completely built unit, unlike other BMW variants like 3 series, 5 series, X1 and X3 which are assembled domestically, therefore carrying a high component of tax. However prices have been kept in comparison to the offerings of other competing brands like Volkswagen Beetle and Fiat 500 which fall in the same category as much as possible. Since BMW is a luxury car maker, the prices of the cars in its stable are very high. Mini is no exception. The prices are not such to justify the sale of the car to the masses but rather to high income rich influential Indian buyers who want to purchase the product majorly because of its iconic status and sentimental value attached to the brand over the decades, or simply as a status symbol. Placement : BMW sells its cars in India through 17 dealerships across 13 cities.[7] However, BMW Mini is to be sold through exclusive showrooms. Mini first started selling here at Infinity Cars, Mumbai on Linking Road. The dealership received 100 booking within a week. Later showroom in Delhi was opened in June and has sold 50 units till now[8]. BMW subsequently plans to open exclusive showrooms for Mini in Hyderabad, Chandigarh and Bangalore. The company has strategically chosen the financial capital (Mumbai) and political capital (Delhi) of India for its initial sales of Mini. Mumbai is the hub of financial activities and entertainment industry in the country and therefore has a high density of millionaires in the city. High income groups are attuned and aware of the international trends and style standards. Luxurious/status commodities are always in demand among these group, justifying the launch of an internationally perceived style icon like Mini, here first. Delhi is the home to political structure of India. The entire NCR (National Capital Region) region which includes satellite cities like Gurgaon and Noida have seen a tremendous rise in corporate and multinational establishments over the past decade and is rationally perceived as an IT hub of the country. With the advent of IT industry in the region and tremendous rise in realty prices, the entire NCR has become a home to a large number of high wealth groups. With huge disposable incomes in the region, demand for luxury cars is on the ascent. The two urban cities of Delhi and Mumbai have seen extensive westernisation in the living standards of the residents, resulting into an analogous demand. BMW therefore strategically chose the two cities as distribution centres for its Mini brand. Promotion : When the company found out that Indians accounted for more ‘Likes’ for Mini on a social networking web portal called Facebook, the company rushed to launch the product within the next six months. To promote a product that will appeal to niche class of buyers, BMW has adopted an aggressive marketing technique to sell the Mini brand in India. Supporting this, Dr. Andreas Schaaf, President, BMW Group India, â€Å"We are focused on a strong, surprising, daring and unexpected marketing strategy for the Indian market.†[9] Dummy models of the cars in its portfolio were placed on a lake close to New Delhi and on the rooftops of skyscrapers in order to enhance the presence of Mini brand in India.[9] This strategy was also part of its international ‘daring’ marketing strategy, though domestically it was a new technique. To further promote the Mini brand, the company plans to further collaborate with several marketing agencies. The emphasis is put on the unique ideas the car can be promoted with. According to Bejamin Nagel, Head of Mini India, the focus is on Guerilla and experimental marketing, as the Mini is not a mass product, but rather a premium car. Therefore, the company has opted not to promote it through mass media. It is therefore safe to say that for promoting the Mini brand in India, BMW is focusing on BTL (below the line) advertisement methods to target specific group of niche buyers, instead of ATL (above the line) methods of mass advertisement. Indian Automobile and the Mini The Indian automobile market which we know of today, has developed from its miniscule form since the early 1950s to the giant and growing industry it is today. Before the reforms to liberalise the economy in the early 1990s, the automobile sector was highly insulated from foreign investments. Due to very high tariffs on imports and other measures, the participation of foreign companies was extremely restricted. If we go back a bit further, 1950s saw the arrival of TATA Motors, Bajaj Auto and Mahindra & Mahindra. This lead to a steady increase in vehicle production in India. Subsequently, 1960s witnessed the establishment of two and three wheeler industry in India. However, post entry of Maruti Udyog in the 1980s, the industry witnessed tremendous growth. In 1983, Suzuki was permitted to enter a joint venture with Maruti by government, for some time and it became the only FDI player in the segment.[10] However, a decade later post liberalisation of the Indian economy, the government de-licensed passenger car manufacturing. Eventually, the industry saw a huge influx of foreign car makers into the country by way of FDI. Presently, automobile industry is one of the key growing sectors in the country. Almost every major car maker in the world is present in India. Even after the economic meltdown post 2007, India is still one of the fastest growing economies in the world. This has transformed into huge rise in disposable income, resulting in enhanced demand for products at par with international standards. This and others factors like favourable demographics, supportive business environment have attributed to the decisions of almost all the leading automobile companies in the world to set up and grow their business in India by providing cars at par with the worldwide quality standards. However, according to a recent report carried out by Society of Indian Automobiles Manufacturers, the growth in domestic sales of cars over the April-August 2012 period was 6.61% which is a decline of 3.9% over August 2011, due to the on ongoing economic downturn and turbulences.[11] But most industry analysts and car manufactures are optimistic about the future outlook of the industry which is still seeing considerable growth compared to automobile sector growth in other countries, and expect to witness better business on the hopes of government reforms to boost overall economic development and GDP growth in the coming times. The recent decisions to allow single brand and multi brand retail FDI in the country by the government has further strengthened the confidence of foreign investors towards the business policies in the country being favourable. Therefore, BMW’s decision to bring the Mini brand to the select Indian auto buyers is further vindicated by the deep analysis of the Indian automobile market done above. Like most of its other premium brands of cars, the company does not plan to sell the Mini brand to the masses, but rather to the niche and super rich segment of the Indian auto buyers which demands an international product for the premium price. The demand from this segment has been constantly rising over the past decade. As a result, other premium manufacturers like Audi, Mercedes-Benz, Volkswagen have been gradually introducing international brands of their car models in India. Like them, BMW’s management perceived this as just the start of the Indian growth story. As a developing country, there is huge potential of growth in the automobile sector, compared to the developed nations where the markets have seemed to reach to a saturation point. However, in the developing economies like India and China, the growth potential is huge and the development graph has still a long way to go upwards, backed by political will, before it can reach some sort of saturation. Some might argue that BMW’s decision to introduce Mini brand in India might be precocious. However, considering the growth potential in the economy, it is only right that BMW would want to stem its roots as deeply as possible in the premium automobile segment of the country right from the start. By adding Mini brand to its portfolio of the internationally recognised products the company sells in India, BMW wants to further bolster its image and position in the market, emphasising its willingness and seriousness to do a long lasting business in India, and providing wide range of premium cars acknowledging and fulfilling different styles, preferences and desires of the premium car buyers of India. References __________________________________________________________________ [1] http://www.hindustantimes.com/News-Feed/Auto/BMW-launches-Mini-brand-in-India-with-four-models/Article1- 791750.aspx [2] http://articles.economictimes.indiatimes.com/2010-07-19/news/27601128_1_cinquecento-fiat-beetle [3] Reed, Chris (1994). Complete Mini: 35 Years Of Production History, Model Changes, Performance Data. Croydon [4] http://online.wsj.com/article/SB10001424052970203513604577142310291706308.html [5] http://www.hindustantimes.com/News-Feed/Auto/BMW-launches-Mini-brand-in-India-with-four-models/Article1- 791750.aspx [6] http://www.bmw.in/in/en/newvehicles/3series/sedan/2011/showroom/index.html [7] http://www.cardekho.com/BMW/cardealers [8] http://articles.economictimes.indiatimes.com/2012-06-08/news/32124207_1_bmw-india-india-president-andreas- schaaf- mini-cooper [9] http://www.cartrade.com/car-bike-news/bmw-to-adopt-aggressive-marketing-strat

Interpretation poem

Creative Interpretation Interpret one of the poems from the course In a new material form: visual, sculptural, audio, video, and/or digital. Successful creative interpretations will go beyond portraying the thematic content of the poem and represent its formal, historical, and/or material aspects as well. Demonstrate a nuanced understanding of the poem. Rate a meaningful and complex relationship between materiality and meaning. Show that significant thought and effort has been put into the project. Your interpretation should integrate the complete text of your poem into the project in some way so that your Interpretation could be understood by an audience that hasn't read the poem. Please note that a broadside does not meet the â€Å"significant thought and effort† requirements of this project. 2.Essay Write an essay of 900-1200 words that analyzes your chosen poem and articulates how your artistic choices in your creative interpretation respond to specific thematic, formal, h istorical, and/or material aspects of the poem. Successful essays will give relevant background information about the poem. Offer a thesis statement that clearly articulates how the creative interpretation uses material features to respond to the poem. Analyze specific aspects of the poem? quoting where appropriate?that are relevant to the project's artistic choices. Leary describe how the project uses specific material features to construct an Interpretation of the poem. Be written In a formal academic style. You can assume that your reader has seen your project, so you can focus on analyzing rather than describing it. You can use â€Å"l† in this essay to refer to your choices, but the essay should focus on the poem and the project rather than your pinions, beliefs, motivations, etc. Your creative interpretation will be due in person during our final class session on Wednesday, June 4 at 3:30.Your essay will be due online by Monday, June 9 at 3:mom. Please note: the poem yo u choose for this project must be different from the ones you choose for your micro-essay portfolio and your broadside. Final Project Grading Rubric Creative Interpretation poem, including relevant formal, historical, and/or material aspects. Execution. The choice of medium is fruitful for the project; specific material choices are interesting, meaningful, and effective. Effort. The project demonstrates a significant amount of thought and effort.Essay Poem Analysis. The essay offers a compelling analysis of the poem, focusing on aspects most relevant to the project and quoting where appropriate. Project Analysis. The essay analyzes specific material choices of the creative interpretation in detail. Organization & Writing. The essay has a clear organizational structure, including an introduction, paragraphs with topic sentences, transitions, and a conclusion; the essay uses formal academic prose conventions.

Economic and Sexual Oppression of Female Slaves essays

Economic and Sexual Oppression of Female Slaves essays The article Female Slave Resistance: The Economics of Sex by Darlene C. Hine, focuses mainly on showing that slavery was equally as harsh for females as it was for males. In the article, Hine shows that female slaves, unlike male slaves, faced two forms of oppression. She explains and gives examples of the three main forms of slave resistance used by the females. While all slaves faced economic exploitation, women were also forced to deal with the hardships of sexual oppression. Sexual oppression was exemplified through females being required to take care of their masters children, many times instead of their own. In addition, the better-looking slave women were sold for much higher prices and often forced into having sexual affairs with their white masters. Many of the more attractive slaves were sold for prices that exceeded the amount an owner would be willing to pay for a strong, well-built field worker. In 1857, in the Memphis Eagle and Enquirer, a female slave was said to be so surpassingly beautiful that a bid of $5000 was offered and not accepted. Due in part to this sexual oppression, several different forms of resistance were practiced by the female slaves. The most common form was sexual abstinence. One way sexual abstinence was obtained was through women avoiding sex with their owners. Linda Brent, a former slave and author of Incidents in the Life of a Slave Girl, used the simple fact that her grandmother was still present on the plantation to put a halt to sexual advances made towards her by her master. Her grandmother was a former slave whom her master was afraid of. The second way sexual abstinence was practiced was by the females resisting sex and marriage to other slaves in hopes that they could eventually get married and raise their children in a world free from slavery. Another way females showed resistance towards slavery was through abortion. Because slave wo...

Finance and Resource Management Essay Example | Topics and Well Written Essays - 2500 words

Finance and Resource Management - Essay Example On the other hand new vehicle would be depreciated by $900 if the same technique were to be followed. The vehicle would be used, on an average 80 kilometers. The fuel efficiency is 8 kms per litre of petrol. Thus, there is a requirement to use 10 liters petrol. Each litre is costing about $2 and so petrol cost would be $20 per day and for 355 days, it would be $7100. The new vehicle has better fuel efficiency giving 10 kms per litre. It would thus require 8 litres per day and with the same cost of petrol, the yearly requirement would be $5680 (that is, 8 litre * $2 * 355 days). Cost of maintenance has gone up in the recent time. As the vehicle has been subject to severe wear and tear, the maintenance cost is estimated in the order of 20 percent of the car. That is, $1000 this year. But maintenance cost for the new car would be very low. It would not exceed 2 percent of its actual cost. This would be therefore $180 per year. Based on the information provided as above, the budget for operating the old vehicle has been mapped below. This has been juxtaposed against the possible cost that will be incurred for operating a new vehicle for similar purpose. Based on the above consideration, operating old vehicle is costlier than the new one. For instance, the annual cost of running the old patrol car is $8600, whereas that of new car would be $6760. There is a difference of $ 1840. In one of the company meeting, it was decided to have annual gathering under the pretext of a training program. The participants included middle level manager numbering about 25 from the United States. The department conducted basically a training program involving talk by about eight invited guests, who had to be given mementos. As these experts were drawn from best performers’ list working for our organization, it was decided that no honorarium would be paid. These participants were asked to stay in a hotel for 2 days. Hotel room tariff was $ 400 per day on twin sharing

Diabetes Type 1 Research Paper Example | Topics and Well Written Essays - 2500 words

Diabetes Type 1 - Research Paper Example The World Health Organization (WHO) estimates that there are over 177 million cases worldwide and this number will increase to at least 370 million by 2030 (Gad et al., 2003). Further, the disease is associated with a series of secondary health complications. Diabetes Mellitus (DM) Diabetes Mellitus (DM) is characterized by persistent and variable hyperglycemia (high blood glucose levels). Type 1 Diabetes Mellitus (T1DM), also known as insulin-dependent DM, childhood DM, or juvenile-onset DM, most commonly presents in children and adolescents. The typical age of onset is less than 25 years (Pepper, 2006). Also, in contrast to T2DM, T1DM occurrence is typically in individuals who are lean rather than obese (Myers, 2005). T1DM constitutes approximately 10% of all individuals with DM and occurs mainly in populations of Europe and North America (Champe et al., 2005; Gillespie, 2006). T1DM is increasing in incidence globally at a rate of about 3% per year (Champe et al., 2005). Like all t ypes of DM, T1DM is associated with increased risk for and a high incidence of certain complications. Hence, DM in general has been considered a syndrome of metabolic abnormalities (i.e. metabolic disorder of glucose, protein, lipids, water and electrolytes), microvascular disease (i.e. retinopathy, neuropathy, and nephropathy), and macrovascular disease (i.e. ... T1DM patients are often young at the time of diagnosis. Although the pathogenic factors are active early on, complications usually develop later as the disease progresses and are not as common during early stages. Etiology of T1DM Type 1 diabetes is the result of the loss of ? cells, which subsequently leads to insufficient secretion of insulin. It is generally accepted that Insulin-Dependent Diabetes Mellitus (IDDM) is an autoimmune disease. The exact cause or causes of the disease are still unclear, however, a combination of genetic and environmental factors seem to be involved. Evidence for a genetic susceptibility to IDDM is shown through family studies. Approximately 6% of siblings of people with T1D will also develop the disease, as compared with a prevalence of .4% in the general population (Levin and Tomer 2003; Leoni 2003). Children of diabetics also have a higher risk of acquiring diabetes: about 3-6% of diabetic offspring get diabetes, compared with .4% of the general popu lation. Intriguingly, the gender of the diabetic parent also seems to contribute to disease transmission, with offspring of diabetic fathers being at a greater risk (about 9%) than those of diabetic mothers (about 3%). Data from twin studies (i.e. Levin and Tomer 2003; Leoni 2003) also seem to strongly suggest a genetic predisposition to IDDM. Concordance rates for monozygotic twins vary between 35 - 70%, while the concordance rates for dizygotic twins is about 11 %. These rates increase with the time since proband diagnosis; for example, concordance is 43% within 12 years of proband diagnosis, and 50% within 40 years. Age of proband diagnosis also seems to be a crucial factor: the concordance rate for twins of